Diver Dan’s is the largest volume retail Scuba store in Northern California. On July 17, 1995, Dan King purchased “Wet Pleasure” and changed its name to “Diver Dan’s Wet Pleasure”. Prior to the store being called “Wet Pleasure”, it was called “Steele’s Scuba”. In January of 2002, Dan officially shorted the name of the store to just Diver Dan’s. In total, the store has been in business for over forty years!