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Devil’s Lake Watersports was founded by the Apling Family in 1983. It was driven by a simple philosophy: Treat people the way we would like to be treated and provide our customers with services that exceed expectations. This philosophy means that at Devil’s Lake Water Sports, we treat you like one of our own. We won’t sell you a boat that we wouldn’t put into our own dock, and we will go above and beyond your expectations to provide service that exceeds the standard. Over the years, we have used our philosophy to become one of Michigan’s largest boat and pontoon dealers. Today, we are the world’s largest Crest Pontoon dealer servicing all of southeast Michigan and northwest Ohio. And as a Mercury Marine Authorized dealer and service center, we also provide quality repair and maintenance service to customers throughout the area.

Located in Lawton, Michigan and neatly nestled between Cedar Lake, Gravel Lake, Fish Lake, Bankson Lake and Grass Lake, just to name a few, is our Family Owned and Operated Dealership. In Michigan, Apollo Marine has become known for our advanced service department, our helpful and patient staff and our top notch customer service. Come check out our new and used boat inventory today! New and Used Avalon pontoons are available for you to view, Moomba and Supra boats are always exciting to check out, Mercury motors, marine parts, boat accessories, and a variety of docks and lifts are all in stock. We also store hundreds of boats each year so we're sure to have something for every boater's needs.

Boater's Choice offers a one-stop shopping experience and carry industry leading pro shop items, parts and accessories, docks and lifts, provide inside and outside storage options, and provide lessons for skiing, wakeboarding, and surfing.

Byrd’s Landing sold many brand named boats for many years and have remained the local Mercury, Mercruiser, Evinrude, Johnson and OMC dealership. We just recently picked up the Honda Outboard line. Currently they are only selling the luxury Avalon Pontoon boats and brokering many used boats of all manufacturers. Brent & Christine look forward to making your boating experience enjoyable and a lifestyle to pass on to the next generation. They also do boat, boat dock, and boat lift maitenance.

Sales, Service and Boat Storage

Clark’s Landing Marina is your complete marine supply depot. We specialize in new boat sales, boat accessory sales, boat storage, rentals, and trailers, and can confidently claim to have the best service in the industry.